About Us

We are specialists in social research, academic and applied, with expertise in qualitative research and program evaluation. We have carried out large-scale research and evaluation projects over several years as well as small-scale projects with a short turnaround.  We have a network of researchers, statisticians and analysts based in Canada, the US and the UK, with whom we work on individual projects. 

Social Research Company Based In North Vancouver

We help organizations achieve social impact through social research and evaluation​​

Qualitas Research is a boutique research company based in North Vancouver BC. Initially established in the UK, we are now based in Canada, bringing more than 20 years of research, evaluation and professional experience in health, social services, and education sectors.  Qualitas Research was set up by Kim Morral who has been involved in social research since 1998.

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About Us

Social research

Specialists in social research, with academic and applied backgrounds.​

Qualitative research

Particular expertise in qualitative methodologies and analysis.


Strong track record with marginalized and disadvantaged groups.


Our award-winning research has impacted policy and practice.


Our Principal holds credentialed evaluator status (CES).​


More than 20 years' experience in health, social services and education.

What We Do

We provides research services to organisations in BC, across Canada, and internationally.  We are flexible in our approach and can tailor a project to your requirements and budget. We offer services in social research, evaluation, and survey research.

Publication in Journal of Public Mental Health

This journal article discusses a research study investigating the mental health attitudes of community pharmacists in England and Wales. The study found community pharmacists had generally positive attitudes towards mental illness but provided significantly fewer pharmacy services to patients taking psychotropic medications.

Research presentation at the CMHP Psychiatric Pharmacy Conference

We presented the findings from our community pharmacy and mental health research at The 7th Annual International CMHP Psychiatric Pharmacy Conference on Saturday 8th October. We talked about our two surveys examining community pharmacists' mental health literacy and attitudes towards mental illness and a qualitative research project which explored community pharmacists' experiences of supporting people with severe mental health problems.

Publication in Housing, Care & Support

This journal article describes the findings from an evaluation of the experience of a move to independent living for people with mental health needs or a learning disability. The research aimed to assess the impact of the move on people’s lives and the extent to which the move affects levels of social inclusion/community integration and independence. The study highlights the advantages of a participatory design in evaluating a major change in service delivery.

College of Mental Health Pharmacy Research Award

Kim Morral been awarded the College of Mental Health Pharmacy Research Award for 2015 to complete a qualitative study to explore community pharmacists' experiences of supporting people with severe mental health problems. The researchers on the project are Kim Morral, Independent Researcher, Qualitas Research, and Dr Jordi Morral, Research Consultant and Community Pharmacist.

CES Credentialed Evaluator designation

We are thrilled to announce that Kim Morral has successfully achieved the Credentialed Evaluator (CE) designation from the Canadian Evaluation Society (CES). To receive the designation, Kim was required to demonstrate her education and experience to the CES Credentialing Board across five domains: reflective, technical, situational, management and interpersonal practice. The CE designation is the only professional title identifying professional evaluators.

Award Winning Research!

The ‘Include Me In’ research project (Kim Morral, Caroline Paley et al.) won the TPAS ‘Excellence in Working Together’ award from a shortlist of six at the Northern Region TPAS Awards Ceremony on 3 May 2013. The ‘Include Me In’ research project (2009-2012) involved a partnership between Progress Care Housing Association, Leeds City Council and Leeds Metropolitan University, funded by the Big Lottery.

Publication in Mental Health & Social Inclusion

This journal article in Mental Health and Social Inclusion discusses the experiences of a group of eight user and carer researchers from learning disability and mental health services who worked together in a research project. The research evaluated the move from hostel accommodation to supported independent living. This paper adds the voices of the co‐researchers to the literature and provides “lessons learned” for other researchers in this area.

Publication in Mental Health Training, Education and Practice

This journal article presents the findings from a survey of community pharmacists in Great Britain. The research examines pharmacists' mental health literacy in relation to three mental health conditions: depression, bipolar disorder and schizophrenia. The survey considers pharmacists' mental health literacy in terms of their awareness of mental health conditions and interventions.

Participatory research project helps secure national award

Progress Care has been awarded a prestigious national award – the LaingBuisson Independent Specialist Care Award 2014 in the Supported Living Category. The LaingBuisson awards go to healthcare providers demonstrating quality and innovation in health provision. This year’s winners were announced at a gala dinner on 12 March, hosted by presenter and former politician Michael Portillo. The Include Me In research project was a major feature in the award application.

Publication in Social Work & Social Sciences Review

This paper in Social Work and Social Sciences Review explores issues of partnership and participation in research and evaluation, drawing on the experiences of evaluating a move from hostel accommodation to independent supported living for people with mental health difficulties or learning disabilities. Ten service user and carer researchers, some of whom were directly involved in the move from hostel to independent living, were recruited and worked with ‘professional’ researchers to examine both the process and the outcomes of the move.

Award nomination – National Housing Awards

The ‘Include Me In’ research project (Progress Care Housing Association) was shortlisted for the UK Housing Awards 2013 (research carried out by Kim Morral and Caroline Paley et al). The research aimed to assess the impact of the move from hostel accommodation to independent supported living on people’s lives. ​A participatory approach was taken with a particular focus on the participation of those directly affected by the changes brought about by the independent living project.

Publication in Sci Pharm

This journal article in Sci Pharm describes an educational research project assessing the impact of a workshop with pharmacy students. The workshop was designed to form part of the practical work of two modules taught in the second year of the MPharm degree.

Publication in British Journal of Pharmacy

In this paper we describe an educational intervention for pharmacy students. A questionnaire was administered to participating students at three points in time. From an analysis of the questionnaire data we conclude that this practical helped pharmacy students to understand the concepts taught in the laboratory practical.

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We look forward to working with you!

We conduct research in a wide range of areas with a focus on health and wellbeing, learning and skills, community and social services, diversity and social inclusion. We have a strong track record in undertaking research with ‘hard-to-reach’ groups, and with people with multiple and complex needs. 

Public Health
Mental Health
Quality of Life
Health Promotion

Employment & Work
Meaningful Occupation
Training, Skills & Learning

Seniors and Aging
Young People
People with Disabilities
Social Services
Community Services

Social Inclusion
Community Cohesion
Engagement & Participation
Social Isolation & Loneliness