Freelance Researcher

Freelance Researcher

Kim Morral - Freelance Researcher

Owner of Qualitas Research


Tel: 604-243-2530

Connect on LinkedIn

A bit about me ...

I’m Kim, a freelance researcher and the owner of Qualitas Research. I’m an experienced social researcher and evaluation expert, with more than 20 years of professional experience in health, social services and education. I’m a credentialed evaluator with the Canadian Evaluation Society, and the holder of a Bachelor’s degree in Psychology, and postgraduate qualifications in social sciences, research methods and data analysis.

I set up my freelance business in 2013, initially in the UK and then relocating to Canada in 2017, after more than a decade of doing research in non-profit, public and higher education sectors. Most recently I was Senior Researcher in the Faculty of Health and Social Sciences at Leeds Beckett University, in the UK.

Since becoming freelance, I’ve worked with numerous organizations, including universities, health authorities and national charities, to help them achieve insights to make better decisions.

I have a number of published reports and peer reviewed academic journal papers under my belt. I’ve also worked as an academic peer reviewer and received a few awards for my research.

Before getting involved in research in 1997, I worked for several years in healthcare, social services and education, working with people with mental health needs and learning disabilities.


We had a very tight timeframe to complete. Qualitas have proved to be an excellent choice in terms of communication, reliability and professionalism. I can’t fault them, I have been very pleased.
Anne Whitehead Engagement and Involvement Manager
The report is excellent and I think will serve to add value to our future fundraising activities in addition to its primary function of evaluating the project to date. Thanks again.
Taira Kayani CEO
The evaluation reads well - thank you for all your time and work in producing it. You have captured and conveyed the essence of bibliotherapy in a readable and accessible way.
Pam Chew Development Librarian
Kim’s level of expertise, professionalism, attention to detail and final output were very impressive. Kim has a strong work ethic and met all project deliverables and spent time understanding what my needs were and customized her approach and budget to meet them.
Senior Manager Volunteer and Community Engagement
I was thoroughly impressed by Kim's knowledge about research design and her effective communication skills that made the research project easy to coordinate. Kim was highly enthusiastic to provide quality service and presentable findings for our stakeholders.
Program Coordinator CEO
Kim was able to establish positive and effective working relationships with service users, colleagues and partner agencies. Kim’s excellent research and evaluation skills and knowledge were applied at all stages of this qualitative study including data collection, analysis and report writing.
Senior Lecturer University of Bradford

I'm a professional member of ...

Associates and Partners

Depending on the requirements of an individual project, I either work alone, as a freelance researcher, or lead a team. I work with a global network of researchers, statisticians and analysts with a wide range of skills and experience and with backgrounds in academic and applied research. 

Freelance Researcher

Caroline Paley

Associate Researcher

Caroline has been a researcher since 1999 after gaining a Bachelor’s Degree and a Master’s Degree in Sociology. She first worked at Brighton University (UK) in the Health and Social Policy Research Centre, where she was involved in a range of projects. After moving to Yorkshire in 2001, she worked for the Centre for Health Promotion Research at Leeds Metropolitan University. Her research projects include a Help the Aged project about older people and loneliness, evaluations of local Sure Start programmes, and a Department for Transport study about how parents teach their children about road safety. More recently (June 2009–June 2012), she was the Research Officer for the Leeds Independent Living Project which involved working alongside eight service user researchers from mental health and learning disability services. Caroline has also recently worked on a qualitative study for an NHS Trust which involved interviewing patients and carers and an evaluation of a volunteering scheme. During these research projects, she used different methods to find out peoples’ views and experiences, including interviews, focus groups, questionnaires, photography, drama and drawing. Caroline has acted as a Research Associate for Qualitas Research since 2012. Caroline has been an Associate Researcher with Qualitas Research since 2012.

Freelance Researcher

Sam Fuglestad

Associate Research Assistant

Sam Fuglestad is a freelance researcher and administrator, offering support as a research assistant to clients when needed. She has a degree in Psychology and an Advanced Certificate in Market and Social Research Practice (Market Research Society). After working in the Post Office research team, she became a freelancer 10 years ago, and has extensive experience in qualitative analysis using frameworks, working with prominent social research clients. She also has a developing interest in mental health research. Sam is very organised and as well as charting (qualitative analysis) she offers services such as transcription, telephone interviewing, topic guide and report drafting, and project co-ordination. Sam has provided research support services to Qualitas Research including qualitative analysis and audio transcription of research interviews.

Want to know more?

Drop me a message and I'll get back to you soon